1) What is vertical integration? What are the benefits of vertical integration for media companies? is when one conglomerate (big company etc Disney) owns different companies in the same chain of production. 2) What is horizontal integration? What are the benefits of horizontal integration for media companies? is when one company buys other companies at the same level of distribution 3) What is synergy? is when a company makes other products just because of one popular movie to make more money. 4) Give an example of a brand that appears across different media products and platforms. Nike 5) Research the different companies that are part of the Disney media empire. This BBC article on Disney buying 21st Century Fox might help. First, list 5 companies that are owned by Disney. This graphic may help you: ESPN, ABC, Lifetime, History, A&E, and FX are owned by Disney. Marvel Studios and Lucasfilm are both Disney-owned, as well. 6) Look at the BBC article linked above. Why