1) Who are the potential target audiences for Marcus Rashford's online content? Manchester united fans, people who wear his sponsored clothing etc Nike. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? he interacts and replies to people online. He also interviews his fans or gets interviewed by fans and shares it online. This causes a good relationship with him and fans as he knows his audience and followers look up to him. 3) What is Marcus Ra The engagement rate of @marcusrashford Instagram account is 4.30% . Typically, the engagement rate metric determines how actively the audience engages with the influencer's content. shford's Instagram engagement. 4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link three tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, dow