1) Who are the potential target audiences for Marcus Rashford's online content? Manchester united fans, people who wear his sponsored clothing etc Nike. 

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? he interacts and replies to people online. He also interviews his fans or gets interviewed by fans and shares it online. This causes a good relationship with him and fans as he knows his audience and followers look up to him.

3) What is Marcus RaThe engagement rate of @marcusrashford Instagram account is 4.30%. Typically, the engagement rate metric determines how actively the audience engages with the influencer's content.shford's Instagram engagement. 

4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link three tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity footballer (e.g. awards ceremony or fashion).






5) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford's online presence be?

  • Preferred reading (people who love Marcus Rashford): That hes good at interacting with fans and supporters. He also replies to his fans and communicates with supporters online.
  • Oppositional reading (people who criticise Marcus Rashford): He posts about charity work for more followers and fans. He doesnt actually really help charities. He doesnt need to boast online that hes helping charities hes doing it bfor followers and fame.

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