Industry

1) What is Marcus Rashford's net worth and how does his online presence help him to make money? Rashords net worth is £65 million and he uses apps like social media to promote himself and his brand 

2) What charities and companies/brands is Marcus Rashford associated with? Why might they want to be linked to the Rashford brand? Fareshare (charity for world hunger), Aldi, Iceland, nike etc. They work with him because he has a high profile and more people can donate/buy of them. 

3) Research Twitter and Instagram. Who owns the companies, how do they make money and how much profit did they make last year? Elon musk owns twitter and in 2019 they made a 1.4 billion profit. Instagram is owned by Mark Zuckerburg and had a 51 billion revenue.

4) What are the worries about Instagram’s negative effects? 

Studies have linked Instagram to depression, body image concerns, self-esteem issues, social anxiety, and other problems. By design, the app capitalizes on users' biological drive for social belonging—and nudges them to keep on scrolling. 

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future? If social media see hate abuse they remove and ban the user but that doesn't stop as they can make another account. Marcus pointed this out because its affecting many young people. 

6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet. The bill will force social media companies to stop anonymous hate. This can stop harmful content. Apps will be safer for users to use. Children wont need to worry receiving hate. 

Comments

Post a Comment

Popular posts from this blog

  1) What is the objective when playing the Kim Kardashian: Hollywood game?    To work your way up the celebrity scale from Z-List to A-List. 2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood? A-List celebrity is the best ranking a celebrity can be it defines your money and fame. Its important in the game because you have to work your way up the list.  3) How do you download the Kim Kardashian: Hollywood game? App store on your Iphone for free. 4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?  5) What characters can you play as? What characters appear in the game? You can make your own character but ofcourse KIm K would be in the game. Audience 1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this? People who want to escape from reality and seeing their personal identity in a game. This is because the game allows you to reinforce your own identity. 2) What audience pleasures are pr
Read more

BBC

Image
  The BBC is a vital part of the British media landscape. It is a  public service broadcaster  which means  we  own it. It doesn't make a profit and exists to produce high-quality media for the British public. It's paid for by the  TV licence  and produces a huge amount of content for the whole of Britain - TV, radio, BBC website, iPlayer and more. The BBC still follows its original mission statement from 1927: Inform, Educate and Entertain The licence fee is currently £159 a year and must be paid by any household that wants to watch live broadcast TV or iPlayer. You don't need the TV licence to watch Netflix or other international streaming services.  BBC: Industry notes The BBC (British Broadcasting Corporation) is a public service organisation and the oldest national broadcaster and the biggest in terms of employees [over 20,000]. It is different from other TV broadcasters in that funding comes from us all as BBC licence fee payers whereas other channels rely on advertis
Read more
Image
  1) Who are the potential target audiences for Marcus Rashford's online content? Manchester united fans, people who wear his sponsored clothing etc Nike.  2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?  he interacts and replies to people online. He also interviews his fans or gets interviewed by fans and shares it online. This causes a good relationship with him and fans as he knows his audience and followers look up to him. 3) What is Marcus Ra The engagement rate of @marcusrashford Instagram account is  4.30% . Typically, the engagement rate metric determines how actively the audience engages with the influencer's content. shford's Instagram engagement.  4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link  three  tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, dow
Read more